Rat Boy DIY Magazine

"The Class of 2016 is led by Rat Boy, a peerless Essex troubadour who does everything on his terms. From graffiti’ed artwork to game-changing singles, he’s thrown himself into the spotlight. We get to know Jordan Cardy as he readies himself for 2016 domination."

Rat Boy creates quite a scruffy/DIY image of himself both practically in how he makes his music but also in his overall brand itself. This particular magazine cover captures that with the way he's styled against the clean white background.

Most notably, the graffiti style writing of 'Rat Boy' itself sort of summarises his overall image and is used repeatedly used in publications as well as his own artwork.

The generally quite relaxed appearance conforms to the overall conventions of the indie rock/hip hop genre.