Intertextuality

Rather than refer to other media texts within our music video, we explored intertextuality through using novels as key props. Focusing on the idea of "Fantasy", we included brief references to popular love stories (most obviously 'One Day'). 

Final Video and Credits

After finishing editing all of our footage on iMovie, we added credits to the opening. In keeping with the clean cut, simplistic design seen in a lot of similar products we chose thin black writing against a white background. Editing on iMovie meant the options for font and positioning of the writing was somewhat limited but we were happy with the end product. We wanted a quick, simple introduction to the video but didn't want it to overlay into the footage itself. Having the credits straight cut to the video make a clear separation between the two. 

Class Feedback

Before uploading our final edited music video, we showed the class and asked a number of pre set questions. We were mostly concerned with whether the narrative was constructed clearly and that the cross cutting did not confuse the videos message. Equally, whether the style of filming and editing complimented the personal narrative. Two key, positive comments were from Rachel and Katie saying that the hand held camera did suit the story in mirroring "Natural, every day life" and that the audience "Wouldn't want it to be too polished". 

Possible Audience Feedback Questions

• What age range is the music video applicable to?
• What do you think about the use of portrait shots?
• Do the different settings and scenarios suit the lyrics of the song?
• What do you understand from the video's narrative?
• Do you like the inclusion of two narratives alongside one another?
• Does hand held camera work suit the video and it's narrative?

Use of Storyboarding

Throughout making our music video, one of the biggest challenges and differences to AS was the use of storyboarding. In making our prelim, storyboarding was useful to precisely replicating the exact shot compositions of the video. As the video was predominantly narrative, we had to pay close attention to shot reverse shots and match on action. In beginning to make our final music video, storyboarding wouldn't be used in the same way. Relying on circumstance, filming on public transport, we couldn't storyboard in such detail. Instead, we made detailed shot lists to use on location rather than drawings. In editing, the use of jump cuts and quick straight cuts meant the need for match on action was limited. We had a couple of sequences of shot reverse shots that required more detailed planning and filming multiple takes.

Saturation

Our music video has consistently quite high saturation, helped by our choice of camera, however we had a bit of a problem with filming portraits on iPhones. To try and correct this we altered the saturation on iMovie but we chose to replace the portrait shot above as changing the saturation reduced the quality.

Re editing (accidental eye line match)

In the final stages of editing out video it was pointed out to us that a section on the train looks like an eye line match when they should be entirely different locations/times. The eye line match occurred when Sam looks to the side and the shot cuts to Julia sitting on the train. To correct this we added an entirely different establishing wide shot in a different location.

Still shots for Digipak interior

As well as taking portrait shots from the video to use as the cover, I want to use some establishing/landscape shots for the interior. I want to focus on the journey aspect of the video to match the idea of youth.

Cover shots for Digipak

To show a clear correlation between the digipak and music video itself, I will use still shots taken directly from the video. I am planning to edit two of the images together, one two shot and one single portrait shot.

Music Video Initial Feedback

Katie
"I really like the whole overall look of the video, it's feels a very current teenage style especially with the coats and shots of the shoes and just the general look of the characters really suits the message/ feel of the song about youth etc. Also I thought it was clear that your character wasn't completely happy but it wasn't overly obviously like the way you mixed in her looking bored with her actually smiling was good, it wasn't like always looking bored. I think it would be too obviously done if she was sad the whole time"

Kate
"Narrative: I really liked the contrast between the two narratives, Julia the one who wanted the teenage fantasy and then you being the one who has it but doesn’t want it. Fitted with the song - really clear.
Song- my favourite part solidified your story especially when you spoke directly to the camera mouthing the words - my favourite camera shot.
Visuals- I liked the switching between the two girls and particularly liked briefly bringing in other teenagers in shot making it a more universal theme of ‘teenage fantasy ‘ more relatable.
Loved the close up shots of both you and the guy laughing as well as your emotionless expressions showing that you didn’t want to be in a relationship I thought the juxtaposing of this worked really well.
I like the quick shots between you and Julia (when she’s sat in front on red tiles)"

Gabriella
"Love the shots of you under his arm, very natural and the end lip syncing is done naturally and fits well with the narrative being more focused on you. Cleanly wraps things up. Really like the fast forward rewind shots of diff people - links well to the narrative being relatable and applicable to the audience listening. Could maybe have more shots of Julia explicitly looking at couples since if you didn't know the story line of books she was looking at it may not be so clear. But good parallels between both 'story lines' e.g. shots of both you and Sam on train and Julia on train. Makes narrative clearer."

Alev
"Knowing the focus of the music video as growing up, I think this was effectively achieved in many ways. The contrast between the couple and single individual was particularly evident with the fast paced shots between the two states of relationships - like at the train station. Also, I really enjoyed the cutaways to the surrounding environment, which was perhaps to show isolation felt by the single individual. The direct address to the camera at the beginning at end ultimately summarised the narrative of such contrast in wanting and rejecting a relationship. I think this tied up the video very well."