Music Video Initial Feedback

Katie
"I really like the whole overall look of the video, it's feels a very current teenage style especially with the coats and shots of the shoes and just the general look of the characters really suits the message/ feel of the song about youth etc. Also I thought it was clear that your character wasn't completely happy but it wasn't overly obviously like the way you mixed in her looking bored with her actually smiling was good, it wasn't like always looking bored. I think it would be too obviously done if she was sad the whole time"

Kate
"Narrative: I really liked the contrast between the two narratives, Julia the one who wanted the teenage fantasy and then you being the one who has it but doesn’t want it. Fitted with the song - really clear.
Song- my favourite part solidified your story especially when you spoke directly to the camera mouthing the words - my favourite camera shot.
Visuals- I liked the switching between the two girls and particularly liked briefly bringing in other teenagers in shot making it a more universal theme of ‘teenage fantasy ‘ more relatable.
Loved the close up shots of both you and the guy laughing as well as your emotionless expressions showing that you didn’t want to be in a relationship I thought the juxtaposing of this worked really well.
I like the quick shots between you and Julia (when she’s sat in front on red tiles)"

Gabriella
"Love the shots of you under his arm, very natural and the end lip syncing is done naturally and fits well with the narrative being more focused on you. Cleanly wraps things up. Really like the fast forward rewind shots of diff people - links well to the narrative being relatable and applicable to the audience listening. Could maybe have more shots of Julia explicitly looking at couples since if you didn't know the story line of books she was looking at it may not be so clear. But good parallels between both 'story lines' e.g. shots of both you and Sam on train and Julia on train. Makes narrative clearer."

Alev
"Knowing the focus of the music video as growing up, I think this was effectively achieved in many ways. The contrast between the couple and single individual was particularly evident with the fast paced shots between the two states of relationships - like at the train station. Also, I really enjoyed the cutaways to the surrounding environment, which was perhaps to show isolation felt by the single individual. The direct address to the camera at the beginning at end ultimately summarised the narrative of such contrast in wanting and rejecting a relationship. I think this tied up the video very well."