Monday, 8 January 2018

Digipak Introduction

  • Show correlation with and compliment the music video or brand of the artist. To do so, possibly use a still shot from the music video as the main image.
  • Consists of four panels and a spine
  • 300gsm card matt or gloss
  • 139.5mm x 6mm x 125.5m
Generic conventions: Track list, cover photo, album name, artist name, CD art or art behind CD, photos of the artists/behind the scenes, reviews, record label details, bar code, parental advisory, hologram.

Semiotics: Ferdinand de Saussure - signifier and the signified. Roland Barthes - denotation and connotation. Stuart Hall - Reception theory, encoding and decoding, dominant reading (negotiated, oppositional).

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