Richard Dyer's star theory is made up of the following key ideas:
1) The star as a construction
The star is a construction and not a real person. This is created through various forms of media be it music videos, magazines or advertising.
2) The star as a commodity
The idea that stars are produced to create a profit. Record labels may create similar stars as they know the trends that will work to generate this profit.
3) The star as an ideology
Stars represent certain social groups and views will therefore create certain ideologies. Consequently, fans will often copy their style or even share their views.
Paradox of the star
The star must be both ordinary and extraordinary
The star must be both present and absent
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