Stylistically we took inspiration from the director Yoni Lappin who worked on a number of music videos for Mura Masa who frequently collaborate with R&B artists. Key features include:
- Highly saturated colour palette
- Hand held camera work
- Urban environments/settings
- Simple, personal narratives as opposed to complex, unrealistic ones.
A number of these ideas are shown in the video below:
The most notably subversion of soul genre convention use of lips syncing or perforamce.
We merged the popular use of performance in traditional soul music videos with aspects of narrative in more modern R&B texts. In breaking the fourth wall the audience becomes a part of the narrative essentially, concluding our music video on the line including "we" affirmed this. The male character's unawareness of this furthers the relationship between audience and character.
We merged the popular use of performance in traditional soul music videos with aspects of narrative in more modern R&B texts. In breaking the fourth wall the audience becomes a part of the narrative essentially, concluding our music video on the line including "we" affirmed this. The male character's unawareness of this furthers the relationship between audience and character.
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