"rich melting pot of jazz and classical influences" as the linked Clash article describes.
The idea of mixing more traditional or classical styles is evident in both music and within covers as shown above.
Correlation between style and music genre - her 'image' goes beyond the music genre she's assigned to.
Bright bold colours, links to presentation of youth and individuality.
Being on the cover of a fashion publication has the immediate association of being current, in keeping with trends.
This is relevant to both the ASOS and Phoenix covers - immediate connotations of style and individuality.
Again, the idea of making the classic or traditional current is a pattern in coverage surrounding Jorja Smith. An article, linked below, from Vice includes these Polaroid style photos - visually inkeeping with her "star image" as defined by Dyer.
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