Saturation

Our music video has consistently quite high saturation, helped by our choice of camera, however we had a bit of a problem with filming portraits on iPhones. To try and correct this we altered the saturation on iMovie but we chose to replace the portrait shot above as changing the saturation reduced the quality.

Re editing (accidental eye line match)

In the final stages of editing out video it was pointed out to us that a section on the train looks like an eye line match when they should be entirely different locations/times. The eye line match occurred when Sam looks to the side and the shot cuts to Julia sitting on the train. To correct this we added an entirely different establishing wide shot in a different location.

Still shots for Digipak interior

As well as taking portrait shots from the video to use as the cover, I want to use some establishing/landscape shots for the interior. I want to focus on the journey aspect of the video to match the idea of youth.

Cover shots for Digipak

To show a clear correlation between the digipak and music video itself, I will use still shots taken directly from the video. I am planning to edit two of the images together, one two shot and one single portrait shot.

Music Video Initial Feedback

Katie
"I really like the whole overall look of the video, it's feels a very current teenage style especially with the coats and shots of the shoes and just the general look of the characters really suits the message/ feel of the song about youth etc. Also I thought it was clear that your character wasn't completely happy but it wasn't overly obviously like the way you mixed in her looking bored with her actually smiling was good, it wasn't like always looking bored. I think it would be too obviously done if she was sad the whole time"

Kate
"Narrative: I really liked the contrast between the two narratives, Julia the one who wanted the teenage fantasy and then you being the one who has it but doesn’t want it. Fitted with the song - really clear.
Song- my favourite part solidified your story especially when you spoke directly to the camera mouthing the words - my favourite camera shot.
Visuals- I liked the switching between the two girls and particularly liked briefly bringing in other teenagers in shot making it a more universal theme of ‘teenage fantasy ‘ more relatable.
Loved the close up shots of both you and the guy laughing as well as your emotionless expressions showing that you didn’t want to be in a relationship I thought the juxtaposing of this worked really well.
I like the quick shots between you and Julia (when she’s sat in front on red tiles)"

Gabriella
"Love the shots of you under his arm, very natural and the end lip syncing is done naturally and fits well with the narrative being more focused on you. Cleanly wraps things up. Really like the fast forward rewind shots of diff people - links well to the narrative being relatable and applicable to the audience listening. Could maybe have more shots of Julia explicitly looking at couples since if you didn't know the story line of books she was looking at it may not be so clear. But good parallels between both 'story lines' e.g. shots of both you and Sam on train and Julia on train. Makes narrative clearer."

Alev
"Knowing the focus of the music video as growing up, I think this was effectively achieved in many ways. The contrast between the couple and single individual was particularly evident with the fast paced shots between the two states of relationships - like at the train station. Also, I really enjoyed the cutaways to the surrounding environment, which was perhaps to show isolation felt by the single individual. The direct address to the camera at the beginning at end ultimately summarised the narrative of such contrast in wanting and rejecting a relationship. I think this tied up the video very well."

Digipak Ideas

My initial ideas for the digipak involve showing a clear contrast between the couple in our music video and the single character. I think I will try and keep the cover as simplistic as possible to stay in keeping with my researched genre digipaks.

A rough layout of the album cover could be the top half the portrait of the single character with the bottom half of the couple's portrait. Possibly having the couple's portrait without the faces could be linked to the idea of the "teenage fantasy" and longing for the idea of something rather than the reality.

Magazine Advert Analysis

Starting to look at the conventions of magazine advertisements, in the lesson we worked on analysing examples from various artists. This involved the more artistic choices in the images used as well as the conventional inclusion of artist and album names for example.